As the summer season approaches and tourists flock to the stunning regions of South, Mid, and West Wales, it’s essential for on-trade businesses to curate a wine list that complements the warm weather and captures the essence of the season. To assist our valued partners in the hospitality industry, we have compiled a selection of popular wines that are sure to delight your customers and enhance their summer experience. From crisp whites to refreshing rosés and vibrant reds, these recommendations will help you create a compelling wine offering that aligns with the tastes and preferences of your summer clientele.
Adventurous Whites
With the picturesque coastal Wales attracting visitors seeking relaxation and scenic beauty, featuring whites on your wine list is a must. These wines often showcase bright acidity, citrus flavours, and mineral notes that evoke a sense of freshness of the great outdoors. Consider offering Sauvignon Blanc, Pinot Grigio, or Albariño varietals that pair well with seafood dishes and capture the essence of adventure.
Rosé All Day
Rosé wines have become synonymous with summertime enjoyment, making them a fantastic addition to your on-trade wine selection. Their vibrant hues and refreshing character make them an ideal choice for customers seeking lighter and fruit-forward options. Choose rosés with strawberry, watermelon, or citrus flavours, such as Provence rosés, to provide a delightful and visually appealing option for al fresco dining and warm summer evenings.
Versatile Reds
While lighter red wines may not be the first choice for scorching summer days, they can still find a place on your wine list for those who prefer red wine year-round. Opt for versatile reds that can be lightly chilled and showcase vibrant fruit flavours, such as Beaujolais or Pinot Noir. These wines offer a refreshing twist on reds, making them suitable for summer sipping and pairing with lighter dishes like grilled meats and salads.
Sparkling Delights
No summer celebration is complete without the effervescence and celebratory spirit of sparkling wines. Including a selection of sparkling wines like Prosecco, Cava, or even Champagne offers customers a reason to raise a glass in joyous moments. Perfect for toasting special occasions or simply adding a touch of elegance to a sunny day, sparkling wines are a sure-fire way to entice your guests throughout the summer season.
